Writing and Storytelling | 23 April 2025

The Biggest Mistakes Authors Make When Hiring a Ghostwriter (And How to Avoid Them)

portrait-smiling-young-afro-american-man Michael Adams
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The Biggest Mistakes Authors Make When Hiring a Ghostwriter (And How to Avoid Them)

Handing your book over to someone else to write is a lot like giving them the keys to your brain. As someone who’s been through it, I know it can either be a fantastic experience or an absolute nightmare. You do need to keep an eye on certain things as they work, but people often say, “If I have to be so involved, what’s the point of hiring someone?” Well, that’s not how ghostwriting works.

Think of it like hiring a painter. You are not picking up the brush yourself, but you still check afterward to make sure the color is right, the coat is thick enough to last, and the brush strokes aren’t sloppy. It’s a partnership, not a hand-off.

So, if you are about to bring someone on board, let’s go over the biggest mistakes in hiring a ghostwriter that authors often make to avoid them.

Key Takeaways

  1. Clear Project Vision Is Non-Negotiable – Don’t jump into ghostwriting without a clear project brief. Define your genre, tone, target audience, and goals. The more direction you give, the better the writer can mirror your voice and vision.
  2. Value Over Price Every Time – Bargain hunting in ghostwriting often backfires. Low prices can mean poor quality, rushed work, or limited support. Instead of choosing the cheapest writer, focus on experience, communication, and transparency.
  3. Hire Within Your Genre or Niche – Every genre has its own rhythm, terminology, and reader expectations. A ghostwriter unfamiliar with your niche may miss the mark. Seek someone who’s written in your category before.
  4. Communication Builds Better Books – Open and timely communication isn’t just helpful—it’s essential. Poor feedback habits, delayed responses, or micromanaging can stall progress and damage the relationship.
  5. The Editing Phase Matters – Don’t expect perfection off the bat. Schedule time for thoughtful revisions and give your ghostwriter precise, helpful input. Skipping this phase or treating it as an afterthought leads to weak storytelling.
  6. Ghostwriters Aren’t One-Person Publishing Machines – Understand what’s included in your package and build a team for editing, formatting, or promotion if needed. A successful book often takes a village, not a lone ghost.

Mistake # 1 – Not Defining Your Vision Clearly

One of the first and most common blunders is not having a clear idea of what you actually want. You might think, “Well, I have a story—I will just explain it and they will write it.” But without proper direction, even the writers of the best ghostwriting companies will struggle to deliver something that meets your expectations.

A lot of authors skip this step because they are excited to start or feel unsure about how detailed they need to be. But ghostwriters aren’t mind readers—they need guidelines.

The Fallout

  • Drafts that don’t sound right
  • A manuscript that misses the point
  • Endless revisions that eat up time and energy

How to Avoid It

  • Be clear about your:
  • Genre
  • Word count
  • Core message or themes
  • Deadline
  • Writing tone (casual, formal, humorous, etc.)

You don’t have to know every little thing, but having a one-page project brief is better. It’s like giving a composer a map instead of saying, “Go north and hope for the best.”

Mistake # 2 – Neglecting to Discuss Your Audience

You are writing your book for readers. If you don’t clearly define who those readers are, your ghostwriter will have to guess. This is often the cause of misalignment. For instance, if the author of The Subtle Art of Not Giving a Fck* hadn’t targeted a millennial, no-nonsense audience, the tone might have turned out way too formal or philosophical, totally missing the punchy, rebellious style that made it a bestseller.

Reason Behind This

  • Authors focus on the story, not the reader
  • They assume “everyone” is the audience
  • They don’t think it matters until marketing

What That Leads To

  • Tone mismatches
  • Missed emotional beats
  • Confused or disengaged readers

How to Fix It

  • Create a reader profile (age, interests, challenges)
  • Share examples of books your audience already loves
  • Communicate your why—what you want them to feel, learn, or do
  • When the reader is clearly in view, the message hits home.

Mistake # 3 – Making It All About Price

Listen, we all love a good deal. But for ghostwriting, you truly get what you pay for. A common trap? Choosing someone just because they are the cheapest. While affordable ghostwriting services are available, they should never come at the cost of quality.

The Problem

Cheaper rates often mean:

  • Less experience of writers
  • Limited revision cycles
  • Poor communication
  • Risk of plagiarism

What Happens Next

You end up with a subpar draft, and now you are either paying for a rewrite or trying to fix the tone or any other issue by yourself. That’s not just expensive—it’s exhausting.

How to Choose a Writer Wisely

  • Look at the value, not just the price
  • Review portfolios and past client feedback
  • Ask about their process and timelines
  • Clarify what’s included (interviews, edits, revisions, etc.)

There are plenty of affordable ghost writing companies that offer transparent pricing and stellar work, but don’t just hunt for the lowest number.

Mistake # 4 – Overlooking the Ghostwriter’s Experience in Your Niche

Writing is a vast skill set. But writing a tech startup memoir, such as Shoe Dog, is wildly different from writing a self-help book like Atomic Habits or any other genre of book. Hiring a ghostwriter without experience in your niche is like hiring a wedding photographer to shoot a wildlife documentary. Sure, they might do okay, but will they truly get it? Probably not.

The Risks

  • Tone mismatch
  • Inaccurate facts or terminology
  • A book that feels “off”

How to Hire a Ghostwriter Who Fits

  • Ask about niche-specific experience
  • Request samples that reflect your genre or style
  • Talk about their research methods

The good ones often offer writers from different backgrounds and specialties. Match your vision with someone who’s already walked that road.

Mistake # 5 – Skipping the Contract

Nothing says trouble ahead like starting a ghostwriting relationship without a contract. Verbal agreements are nice, but they won’t protect you if things go sideways.

Why People Skip This

  • Working with a friend or referral
  • Not wanting to seem too formal
  • Trusting that everyone’s on the same page

What Can Go Wrong

  • Disputes over deadlines
  • Arguments over payment terms
  • Confusion about who owns the content

How to Dodge Scammers

If you are serious about avoiding ghostwriting scams, always use a written agreement. The contract should outline:

  • Scope of work
  • Milestones and payment schedule
  • Number of revisions
  • Ownership rights (you should own the final manuscript)
  • Non-disclosure terms

Even professionals will insist on a contract, because it protects both parties.

Mistake # 6 – Over-Delegating

Some authors hand over everything and check out, and others want to approve every comma. Hands-off authors think they can hand off a rough idea and be done with it. But ghostwriters need input—your voice, your perspective, your approval at important stages.

Micromanagers slow everything down. Endless edits, overreactions to small stylistic choices, or daily check-ins wear down the creative process.

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    What’s the Balance?

    Ghostwriting is a partnership; you are providing the soul of the book, and they are giving it structure and language.

    Create

    • A clear briefing document
    • Regular (but not constant) check-ins
    • Timely, respectful feedback

    And trust that you hired someone for a cause. Collaboration beats control every time.

    Mistake # 7 – Not Testing for Voice Compatibility

    One of the most personal aspects of writing is voice. Even if a composer is technically perfect, they still might not sound like you. Like in Becoming by Michelle Obama—if it had been written with overly formal or academic language, instead of her warm, reflective tone, it wouldn’t have resonated the same way. Voice is what makes a book relatable and real to your audience.

    Without a Voice Match

    • The book feels impersonal
    • Readers notice the inconsistency
    • You don’t feel proud of your name on it

    How to Avoid This Mistake

    • Ask for a test chapter or sample rewrite
    • Provide examples of your speaking or writing style
    • Use voice memos or interviews to communicate your tone

    The professional ghostwriting services offer these sample stages. Don’t skip them—it’s worth a short trial to avoid a full-length misfire.

    Mistake # 8 – Poor Communication and Feedback Habits

    Ghostwriters aren’t just typing machines—they are collaborators. Without open, honest, and timely communication, things can go south fast.

    What Does Poor Communication Mean?

    • Not responding to messages for days
    • Giving vague or conflicting feedback
    • Being overly critical or overly passive

    The Consequences

    • Confused drafts
    • Frustrated writers
    • Delayed timelines

    How to Build a Productive Working Relationship

    • Schedule regular catch-ups (Zoom, email, phone)
    • Use tools like Google Docs or Notion for collaboration
    • Be specific with your comments
    • Encourage open dialogue—ghostwriters want your feedback

    Communication is your first line of defense against ghostwriter fraud. Scammy writers disappear. Great ones. Check in, update us, and welcome your thoughts.

    Mistake # 9 – Unrealistic Expectations About Time and Output

    Ghostwriting takes time. If you think your memoir will be ready in three weeks, you are setting yourself up for disappointment.

    What’s Realistic?

    A full-length, professionally written manuscript can take:

    • 2–4 weeks for planning/interviewing
    • 2–3 months for writing
    • 1–2 months for editing and revisions

    Yes, you can find a ghostwriter who moves quickly, but quality work still needs breathing room.

    When You Rush, You May See

    • Sloppy writing
    • Poor editing
    • Increased likelihood of burnout or ghosting (the bad kind)

    The Better Plan

    • Build in time buffers
    • Communicate your timeline early
    • Be flexible if edits take longer than expected

    Wait patiently during the process, and you will get a book worth putting your name on.

    Mistake # 10 – Ignoring the Editing Process

    You hired a ghostwriter—they should handle everything, right? Not exactly. Expecting a flawless first draft is like expecting a cake to bake itself and come out decorated. The writing is just the beginning.

    Many authors assume that once the draft is done, it’s good to go. But even great manuscripts need fine-tuning, and ghostwriters rely on your feedback to shape the final product.

    The Errors

    • Typos or awkward phrasing
    • A tone that doesn’t feel quite right
    • Gaps in logic or flow

    To Avoid, Try These

    • Budget time for at least 2–3 revision rounds
    • Be specific in your notes. E.g., this part feels too rigid. Can we expand here?
    • Ask for a professional editor if needed

    Mistake # 11 – Choosing a Ghostwriter Without Talking to Them First

    Emails and portfolios are helpful, but they don’t tell you how someone communicates, thinks, or collaborates. Skipping the conversation step is like hiring a co-pilot without asking if they can fly.

    Why People Do It

    • They are in a rush
    • They assume a good resume equals a good match
    • They want to just get started

    What Can Go Wrong

    • Personality clashes
    • Misunderstandings about goals or timelines
    • A lack of creative chemistry

    How to Hire Smarter

    • Book a discovery call or video chat
    • Ask how they approach projects
    • Trust your instincts—if something feels off, it probably is

    The best ghostwriting services encourage meet-and-greets. Take that step—it pays off.

    Mistake # 12 – Not Providing Enough Material or Inspiration

    Even the most talented ghostwriters need source material to write. If you just say, “write a book about my life,” you are handing them a puzzle with missing pieces. Some authors think their story is obvious, or feel unsure how much to share. Others worry they are overloading the writer.

    This Follows to

    • Generic or vague storytelling
    • Missed opportunities for depth and emotion
    • A draft that doesn’t feel personal

    How to Support Your Ghostwriter

    • Share journals, recordings, blogs, or voice notes
    • Provide a rough timeline of major life events
    • Talk through key messages or emotional beats

    More context = more impact. Help them help you.

    Mistake # 13 – Forgetting About Marketing and Publishing

    You finish your manuscript—now what? Too many authors stop at the last page without thinking about how to share their work with the world.

    They are focused on “finishing” the book, not launching it. Or they assume the publisher/ghostwriter will handle promotion.

    What Gets Missed

    • Planning for publishing formats (print, eBook, audiobook)
    • Crafting a compelling back cover or Amazon blurb
    • Building buzz before launch

    How to Think Ahead

    • Discuss marketing goals early
    • Ask if your ghostwriter can help with book proposals, bios, or blurbs
    • Start building an audience while the book is in progress

    Ghostwriting is one part of the journey—think beyond the final chapter.

    Mistake # 14 – Expecting One Person to Do Everything

    Ghostwriters wear a lot of hats, but they are not miracle workers. If you expect them to write, edit, format, publish, market, and design your cover, that’s not ghostwriting; that’s a full agency.

    Why It Happens

    • Authors want a one-stop shop
    • They don’t realize how many steps are involved
    • Some ghostwriters claim they can do it all, but don’t deliver

    What’s at Risk

    • Burnout (for both of you)
    • Sloppy formatting or amateur design
    • Delays and unmet expectations

    How to Avoid This Trap

    • Clarify exactly what’s included in your ghostwriting package
    • Be open to hiring specialists (editors, designers, marketers)
    • Ask for referrals if you need extra services

    A great ghostwriter is part of a great team, not a solo superhero.

    Mistake # 15 – Assuming Ghostwriting Means Giving Up Creative Control

    Some authors worry that hiring a ghostwriter means the book “won’t be theirs” anymore. That fear leads them to either avoid collaboration or constantly second-guess the writer’s contributions.

    What’s the Root

    • They don’t understand the collaborative nature of ghostwriting
    • Past bad experiences make them overly cautious
    • They’re unsure where their voice ends and the ghostwriter’s begins

    This Results In

    • A disconnected or bland narrative
    • Missed moments of vulnerability or personality
    • Frustration on both sides

    How to Reclaim Your Voice

    • Share stories, voice notes, or personal anecdotes
    • Highlight examples of writing that sound like you
    • Treat your ghostwriter as a creative partner, not a ghost
    • Ghostwriting is about amplifying your voice, not replacing it.

    Mistake # 16 – Not Setting Boundaries or Expectations Upfront

    You wouldn’t start a road trip without discussing who is driving, who is navigating, and where you are going. The same goes for ghostwriters. For example, imagine if the creators of Greenlights by Matthew McConaughey hadn’t mapped out tone, timeline, or storytelling style in advance. The memoir could’ve easily turned into a disorganized mix of philosophies and anecdotes rather than the structured, soulful book readers love. A lack of boundaries equals a lot of detours.

    Why Authors Skip This

      • They are eager to begin
      • They assume we will figure it out
      • They have never worked with a writer before

    Common Issues That Arise

    • Scope creep for adding chapters, changing themes mid-project
    • Confusion about roles, who handles research, citations, etc.
    • Overwhelm from mismanaged expectations

    What to Do Instead

    • Lay out goals, scope, and deadlines in writing
    • Clarify communication frequency and format
    • Set realistic boundaries around feedback and revisions

    Clarity from day one makes the whole process smoother and more enjoyable.

    Mistake # 17 – Not reading the Drafts Carefully

    Skimming the draft instead of reading it is a sneaky mistake. You miss things, approve sections you are unsure about, and don’t catch major errors until it’s too late.

    This Could Be Due to

    • You are busy
    • The writing seems fine at first glance
    • You trust the ghostwriter completely

    Potential Drawbacks

    • Big-picture flaws that snowball
    • Inconsistencies in facts or voice
    • A final product you’re not fully happy with

    How to Engage More Effectively

    • Read in chunks and take notes
    • Highlight sections that don’t sit right
    • Ask questions like “Can we dig deeper here?” or “This part feels rushed—why?”

    You are the author—own that role during the review stages.

    Mistake # 18 – Changing Direction Midway Without Renegotiating

    Creative evolution is normal. But doing a 180 halfway through the project without looping in your ghostwriter (and adjusting the terms) creates chaos.

    Why It Occurs?

    • New inspiration strikes
    • A publisher or coach suggests changes
    • You realize the original concept isn’t quite right

    What Goes Wrong

    • The draft feels disjointed
    • Deadlines get derailed
    • The relationship feels strained

    How to Course-Correct the Right Way

    • Revisit the project scope and contract together
    • Be transparent about why the change is needed
    • Adjust timelines, pricing, and expectations accordingly

    Pivoting is okay. Ghosting your ghostwriter during a pivot? Not so much.

    Mistake # 19 – Ignoring the Ghostwriter’s Workload

    You are excited, the vision is clear, and your book is ready to go. Expecting immediate responses or overnight turnarounds can frustrate you.

    What Can Make You Do This

    • You assume you are their only client
    • You are on a tight deadline
    • You mistake enthusiasm for availability

    You Might Run Into

    • Missed deadlines (on both sides)
    • Writer burnout or rushed drafts
    • A strained relationship from unrealistic pressure

    How to Be More Considerate

    • Ask about their schedule and capacity
    • Set mutually agreeable timelines
    • Build in buffer time for each stage

    A respectful timeline leads to a better manuscript and a happier writer.

    Mistake # 20 – Not Sharing Emotional Anchors

    Great stories aren’t just facts and events—they are feelings. If you leave out the emotional heartbeat of your story, you rob the reader and ghostwriter of depth and connection.

    Why Do You Come to This Point

    • You’re trying to protect your privacy
    • You assume the ghostwriter will “read between the lines”
    • It’s hard to be vulnerable

    What Gets Lost

    • Relatable moments
    • Genuine character development
    • Impactful storytelling

    How to Add Emotional Layers

    • Share how events made you feel—not just what happened
    • Use voice notes if writing feels hard
    • Identify key emotional shifts (turning points, realizations)

    Vulnerability isn’t weakness—it’s the soul of your book.

    Mistake # 21 – Treating the First Draft Like the Final Draft

    The first draft is supposed to be messy. If you expect perfection right out of the gate, you will miss the point of the ghostwriting process.

    The Trigger of this Issue

    • You are used to polished books, not early drafts
    • You’re worried about the quality
    • You confuse early feedback with criticism

    Where Things Go from Here

    • You lose trust in the ghostwriter too soon
    • You derail the creative flow with premature edits
    • You kill momentum

    How to Handle Drafts

    • Read with curiosity, not judgment
    • Highlight areas that don’t feel right instead of rewriting them
    • Understand that editing is where clarity is born

    Your writer isn’t handing you the final product yet—they are starting the conversation.

    Mistake # 22 – Failing to Define What Success Looks Like

    What does a “successful” ghostwriting project mean to you? Without a shared definition, your ghostwriter is shooting in the dark.

    The Common Oversight

    • You are unsure of your own expectations
    • You think, “I’ll know it when I see it.”
    • You assume the ghostwriter already knows

    The Aftermath

    • Misaligned goals
    • Inconsistent feedback
    • Frustration over outcomes

    How to Set a Shared Vision

    • Define success clearly (publishing, speaking gigs, legacy, etc.)
    • Talk about goals early in the process
    • Revisit them midway if things change
    • The clearer your destination, the smoother the ride.

    Mistake # 23 – Not Budgeting for Post-Ghostwriting Costs

    Ghostwriting isn’t the last stop—it’s just one station. Many authors forget to plan for the next steps: editing, design, marketing, and distribution.

    How This Becomes a Problem

    • You assume ghostwriting is all-inclusive
    • You are focused solely on writing
    • You don’t know what comes next

    The Price You Might Pay

    • A finished manuscript sitting on your desktop
    • Delays in publishing or launching
    • Financial stress when unexpected costs arise

    How to Be Financially Prepared

    • Ask what is included (and what’s not)
    • Budget separately for editing, design, and promotion
    • Request referrals to trusted service providers

    The Ghostwriter Isn’t a Shortcut—They Are a Teammate

    Hiring a ghostwriter should feel empowering, not scary. Yes, it’s an investment. Yes, it requires effort. But when done right, it’s one of the smartest moves an author can make.

    So, whether you are googling how to hire a ghostwriter for the first time or you have been burned in the past and are researching how to choose a ghostwriter more carefully now, remember: the process doesn’t have to be painful.

    FAQs

    Will my ghostwriter keep my story confidential?

    Yes, a professional ghostwriter will sign a non-disclosure agreement (NDA) to protect your privacy. This ensures that your ideas, drafts, and final manuscript remain strictly confidential. Whether you’re sharing personal experiences or sensitive business information, confidentiality is standard practice in ghostwriting.

    Can I still be listed as the author if I didn’t write the book myself?

    Absolutely! Ghostwriters are hired to write content on your behalf, but you retain full ownership. You’re credited as the sole author, and the ghostwriter’s role remains anonymous unless you decide to publicly acknowledge them. It’s your vision and your story—ghostwriting simply helps bring it to life while keeping the spotlight on you.

    What if I only have an idea and not a full outline—can a ghostwriter still help?

    Yes, ghostwriters are skilled at developing ideas into full outlines and manuscripts. You don’t need a polished plan to get started. Through interviews, brainstorming, and research, a ghostwriter can help structure your story, clarify your goals, and create an engaging book. Your input matters most—they’ll help fill in the rest professionally.


    About Author

    Hi My name is Micheal Adams, When I am not watching horror movies and helping my kids with homework or reading my favorite fantasy/supernatural novels – I’m writing to guide aspiring authors. I focus on exploring and simplifying both the technical aspects and the often-overlooked details of book writing and publishing so I can empower new writers to climb the Amazon bestseller list and connect with more readers.

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